Pardot Marketing Automation Review

Recently we decided to change direction in our marketing department, from outbound marketing to inbound content marketing. We were happily using MailChimp for several years, however with the corporate shift from Infor CRM to SalesForce, we were given the opportunity to incorporate a Marketing Automation system. During the purchase of SalesForce our corporate managers decided to get us Pardot, since it was owned by SalesForce and integrates nicely. I thought it would be good for me to write up a review of Pardot, for anyone who is considering purchasing it. Up front my conclusion is DON'T PURCHASE PARDOT. It is more work, you will get very little help, and their support is horrible, when you eventually get them on chat. They only offer Chat Support.

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